The digital newspaper business is going pretty well for the New Yorker. The publication went digital last year on the Apple iPad and since then there have been multiple publishers to launch iPad editions of their papers as well.
According to a new report by The New York Times 100,000 people have read the digital editions of The New Yorker for the iPad and another 20,000 have gone ahead and subscribed to the digital paper. At this time Apple iPad owners can buy single editions or get an annual subscription to The New Yorker through the papers dedicated New Yorker app, single edition can cost as little as $2.99 but subscriptions cost $5.99 per month or $59.99 per year.
Another piece of data shows that quite a few print subscribers are taking advantage of their free access to the digital iPad edition of the newspaper. The NYT reports that an additional 75,000 print subscribers are accessing the digital iPad edition of the New Yorker with their print edition subscription privileges.
Why is the New Yorker so popular on the iPad? The NYT believes it’s all to do with a perfect match in demographics between The New Yorker and the Apple iPad. Apple iPad owners are people who live in households that earn more than $100,000 more often than not and that’s the target market for The New Yorker as well.
At this time the big thing for paper publications is going digital, these new numbers posted by The New Yorker show that people do want to access content that way and they’re willing to pay for it too.
Here is an entertaining commercial released back in 2010 by The New Yorker, in the commercial they announce the release of their newspaper on the Apple iPad.